THE MSF© FOUNDATION
The MSF© Foundation is the first phase of the GTM Partnership. The Foundation consists of a 10-week GTM implementation phase, consisting of 14 consecutive lessons with hands on assignments. Clients who keep pace with the lessons are eligible for weekly live group sessions. Upon successful completion of the MSF© Foundation, clients may activate the MSF© AI Agent.
Previews of these foundational 14 lessons are below.
Jane’s career highlights and the genesis of the Multifaceted Sales Framework © (MSF).
Overview of the MSF©, key benefits, and how it transforms sales strategies.
Defining your product, its unique value, and identifying the audience.
Identify your ideal customer and related influencers, partners, and organizations. Understand how different entities interact and impact sales.
Define and categorize your target customer.
Understand and map the lifecycle of a potential customer. Explore successful customer journey maps.
Create your stated goal for your SWOT and learn how to assess strengths, weaknesses, opportunities, and threats.
Craft concise and compelling pitches and relevant product descriptions.
Explore value-based pricing methods and adapt strategies for different customer segments.
Develop an actionable Go-To-Market Plan based on the foundations established to date. Plan actions based on SWOT analysis. Design 30-60-90 day or 6-month action plans.
Use the framework to lead bi-weekly check-ins.
Assess your business by leveraging metrics on a continual basis.
Use the MSF© framework to train AI.
Explore options for community memberships and mentorship.