BUILD A REVENUE ENGINE THAT SCALES — Without the Guesswork
The MSF© Foundation is a mandatory 10-week build for founders to install a repeatable revenue engine. This exclusive, application-only program is the required first step toward a long-term, top-line growth aligned GTM Partnership
Trusted by Early-Stage Founders
Built from Fortune 100 Experience
A Message From Jane
A brief introduction to the MSF© Framework, why it exists, and how the 10-week Program serves as the foundation for a long-term GTM Partnership built on repeatable revenue.
Where Founders Usually Start
- Their value message isn’t landing — buyers don’t understand what they do or why it matters.
- Outreach is inconsistent or not resonating, even when the product is strong.
- Their GTM motion isn’t repeatable — wins feel accidental, not intentional.
- Their buyer ecosystem is unclear, leaving them unsure who truly influences decisions.
- They’re pivoting into a new market and realizing their old narrative no longer works.
- They lack a long-term execution partner to ensure the strategy actually scales
What You Leave With After MSF©
- Investor-Grade Execution Plan – A strategic roadmap to align your team, board, and investors for scale.
- Measurable, buyer-aligned objectives — turning gut feel into trackable GTM progress.
- Future-proof sales process — a scalable GTM foundation that evolves with your product and market.
- Complete Commercial Blueprint – Your unified value message and buyer ecosystem map integrated into a repeatable revenue machine.
- 24-Month Top-Line Growth Alignment — Direct executive access to Jane and peer-level community support to ensure your revenue engine scales alongside your market and product
Founders on the MSF© GTM Partnership
Why the MSF© Method Works
Strategic Value Architecture
Develop a CEO-level narrative that aligns your value with buyer outcomes for long-term scalability.
Buyer-Ecosystem Intelligence & Activation
Map the complex buyer ecosystem to identify revenue pathways and decision-maker influencers.
Offer Ecosystem & Commercial Engineering
Engineer offerings tied to buyer economics and risk levers to maximize the executed value of every agreement across the 24-month partnership.
Execution Rhythm & Repeatable Revenue Machine
24 months of executive access and a high-level community to move from a founder-led rhythm to a repeatable machine.
Inside the GTM Partnership
Phase 1: The Strategic Foundation
10-Week MSF© Build
The mandatory first step of the MSF© GTM Partnership. This 10-week build installs your repeatable revenue engine. Available only to accepted partners, this phase includes 14 instructional lessons and the engineering of your Buyer Ecosystem Map to set the stage for long-term, top-line growth alignment. Successful completion is required to unlock Phase 2 and 3.
Phase 2: The Intelligence
MSF© GTM AI Agent Activation
The Digital Transformation. Turn your foundational build into a custom-trained AI Advisor. This proprietary agent is activated upon completion of Phase 1, keeping your team aligned and your GTM execution consistent 24/7.
Phase 3: The Partnership
24-Month Growth Partnership
Top-line growth alignment. A long-term strategic partnership where our incentives are directly tied to your scaling success. Gain one year of peer-level community support and 24 months of direct executive access to Jane to ensure your revenue engine executes at scale.
Turn Your MSF© Deliverables Into a Custom AI Agent
The proprietary digital extension of your Foundation build. Activated upon successful completion of Phase 1, this custom-trained AI advisor is powered by the MSF© engine to keep your team aligned and your GTM execution consistent 24/7.
Built from your messaging, documents, and frameworks
Gives your team an always-on advisor
Offered as an optional monthly subscription
Client Transformations
“We clarified our value and our deals moved faster.”
— CEO, Early-Stage Fintech Company“Our sales pipeline quadrupled since working with MC5.”
— CEO, Data Platform and AI Company“We finally have a clear path to building a repeatable revenue engine.”
— Co-Founder & CTO, Early-Stage Tech Company“The MSF© framework changed how we sell.”
— CEO, Early-Stage Fintech Company“Working with MC5, we now can clearly communicate our value, leading to rapid growth.”
— CEO, Data Platform and AI Company“Jane helped us align our entire GTM motion.”
— Co-Founder & CTO, Early-Stage Tech CompanyCase Study Snapshot
The Challenge
Short summary of client starting point.
What We Did
MSF methodology + advisory.
The Result
Outcome & KPIs.
About Jane
Jane Sorenson Herthel is an executive B2B sales leader and founder of MC5 Advisory, where she developed the Multifaceted Sales Framework© (MSF) to help founders and sales leaders build repeatable revenue engines.
She spent the first half of her career at Oracle during its hyper-growth from under $2B to more than $37B in revenue and later held leadership roles at Salesforce, SAP, Microsoft, Guidewire, and MapR (acquired by HPE).
Jane has also served as Executive in Residence at the Arizona Commerce Authority and as a Venture Partner with Monsoon Venture Fund, advising founders on go-to-market strategy and scale execution.