BUILD A REVENUE ENGINE THAT SCALES — Without the Guesswork
The MSF© Program helps founders clarify their value message, fix execution gaps, and activate a repeatable sales system.
Trusted by Early-Stage Founders
Built from Fortune 100 Experience
A Message From Jane
A brief introduction to the MSF© Program, why it exists, and how it helps founders move from guesswork to a repeatable revenue engine.
Where Founders Usually Start
- Their value message isn’t landing — buyers don’t understand what they do or why it matters.
- Outreach is inconsistent or not resonating, even when the product is strong.
- Their GTM motion isn’t repeatable — wins feel accidental, not intentional.
- Their buyer ecosystem is unclear, leaving them unsure who truly influences decisions.
- They’re pivoting into a new market and realizing their old narrative no longer works.
What You Leave With After MSF©
- Clear, investor-grade execution plan — so you can confidently align your team, board, and investors.
- Measurable, buyer-aligned objectives — turning gut feel into trackable GTM progress.
- Future-proof sales process — a scalable GTM foundation that evolves with your product and market.
- Complete commercial blueprint — your unified value message, buyer ecosystem map, and execution timeline in one system.
What Clients Say About the MSF© Program
Why the MSF© Method Works
Strategic Value Architecture
You develop a CEO-level narrative that aligns your WHY, WHAT, and buyer outcomes using enterprise-grade clarity.
Buyer-Ecosystem Intelligence & Activation
You identify decision-makers, influencers, blockers, and pathways in complex buying environments.
Offer Ecosystem & Commercial Engineering
You construct offerings tied to buyer economics, risk levers, and measurable impact using the MSF© deliverables.
Execution Rhythm & Repeatable Revenue Machine
Through 10 weekly live group sessions, you build a founder-led operating rhythm. A year-long community provides continued support.
Inside the Program
10 Weeks of Hands-On Advisory
14 Foundational Lessons
Worksheets + Assignments
Live Weekly Group Review Sessions
1-Year MC5 Community Membership
Complete MSF© GTM Blueprint
Turn Your MSF© Deliverables Into a Custom AI Agent
After completing the program, you can activate an optional MSF© AI Agent—your own customized, always-on version of the MSF© system, guided by expert judgment, to answer questions, guide your team, and keep execution consistent.
Built from your messaging, documents, and frameworks
Gives your team an always-on advisor
Offered as an optional monthly subscription
Client Transformations
“We clarified our value and our deals moved faster.”
“We finally have messaging that clearly communicates our value.”
“We finally have a clear path to building a repeatable revenue engine.”
“Jane helped us align our entire GTM motion.”
“The MSF© framework changed how we sell.”
“Clear, actionable, and transformative.”
Case Study Snapshot
The Challenge
Short summary of client starting point.
What We Did
MSF methodology + advisory.
The Result
Outcome & KPIs.
About Jane
Jane Sorenson Herthel is an executive B2B sales leader and founder of MC5 Advisory, where she developed the Multifaceted Sales Framework© (MSF) to help founders and sales leaders build repeatable revenue engines.
She spent the first half of her career at Oracle during its hyper-growth from under $2B to more than $37B in revenue and later held leadership roles at Salesforce, SAP, Microsoft, Guidewire, and MapR (acquired by HPE).
Jane has also served as Executive in Residence at the Arizona Commerce Authority and as a Venture Partner with Monsoon Venture Fund, advising founders on go-to-market strategy and scale execution.