Revenue That Repeats
The operating system for a go-to-market motion that repeats — so growth stops depending on any one person, deal, or quarter.
25+ years scaling revenue · Oracle $2B→$37B · Salesforce · SAP · Microsoft
If growth still rides on a wing and a prayer, you don’t have a system yet — you have luck.
Build the revenue engine.
Scale the value.
Increase the value of your company — create repeatable revenue so that it runs without you having to be involved in every deal.
One motion. Every rep. Repeatable results.
You’re optimizing the sales team you already have — refining how it sells until the number is predictable and explainable, every quarter.
“Our sales pipeline quadrupled since working with MC5.”
Jane Sorenson Herthel
“I didn’t build MSF© in a classroom — I built it in the field: standing up sales teams from scratch after a $200M acquisition, running complex global pursuits at Fortune 100 companies like Chevron. MSF© is the system I distilled from it.”
Brown University, Computer Science. Today: Venture Partner, Monsoon Venture Fund · Executive in Residence, Arizona Commerce Authority.
year-over-year growth — Salesforce’s largest industry team in North America
average quota attainment across her Oracle tenure
annual growth — Guidewire, insurance
Repeatable revenue is a decision.
The next step is a conversation about your situation and your timeline.