Build the engine that scales your company’s value.
The MSF© Partnership installs a repeatable go-to-market system — so growth compounds, expands your reach in every deal, and increases your company’s value.
Grounded in 25+ years of enterprise sales excellence, delivered in three phases: Foundation, Intelligence, and long-term Growth Alignment.
Trusted by Early-Stage Founders
Built from Fortune 100 Experience
25+ years scaling revenue · Oracle $2B→$37B · Salesforce · SAP · Microsoft
If growth still rides on a wing and a prayer, you don’t have a system yet — you have luck.
Guesswork, turned into a repeatable system.
Three phases — install the engine, amplify it, and sustain it — built for founders and CEOs who want to scale and increase the value of what they’ve built.
You install the engine.
A guided 10-week build — a light lift of about 2–3 hours a week, including your weekly 90-minute working session with Jane. You keep running your business, applying each lesson as you go, and finish with an investor-ready GTM blueprint.
It amplifies your thinking.
A private, MSF©-trained AI advisor that reasons in your framework — not generic guesswork — keeping your team aligned and execution consistent, 24/7.
It multiplies your reach.
24 months of direct executive access to Jane — with our incentives tied directly to your growth.
An investor-ready, board-ready blueprint.
After the first 10 weeks, you’ll have a complete GTM execution blueprint — not slides, a system:
◆ What & Why Key Statements
◆ Target Entity Map (Buyer Ecosystem)
◆ Target Customer Profile
◆ Customer Journey Map
◆ SWOT Analysis
◆ Elevator Pitch & Product Description
◆ Target Pricing
◆ Timeline for Execution
Your private AI advisor, built on your system.
The MSF© Agent is a private, MSF©-trained AI advisor — powered by the same system, tuned to your go-to-market. It keeps every rep reasoning in your framework long after the build.
Built entirely on your system
Your narrative and frameworks are its brain.
Reasons; doesn’t guess
Disciplined GTM logic, not generative content.
Keeps you from drifting
Alignment across teams and channels as you grow.
Private and yours alone
A controlled, company-specific environment.
Where the Partnership moves the needle.
The performance targets we build toward together:
◆ More new customers — by zeroing in on your ideal market.
◆ Higher deal sizes — through value-based messaging.
◆ Greater pipeline velocity — via stronger qualification and streamlined buyer alignment.
◆ Shorter sales cycles and higher win rates — from clear positioning and momentum.
◆ Lowered customer acquisition costs — by eliminating wasted time and spend.
MSF© isn’t theory. It’s the operating system distilled from 25+ years scaling revenue at Oracle, Salesforce, SAP and more — now installed inside your company.
“Our sales pipeline quadrupled since working with MC5.”
They tried other things first.
“…we really appreciate the structure that she brings along with her 25 plus years in complex enterprise sales that brings that discipline to a startup. And it’s right sized.”
“We finally have a clear path to building a repeatable revenue engine.”
“We clarified our value and our deals moved faster.”
A message from Jane.
Led by Jane Sorenson Herthel
“I didn’t build MSF© in a classroom — I built it in the field: running complex global pursuits for companies like Chevron, and standing up global sales teams from scratch after a $200M acquisition. In every ambiguous, high-stakes situation, I was after the same thing — the common denominator beneath every complex B2B win. MSF© is the system I distilled from it.”
25+ years carrying and scaling revenue at Oracle ($2B→$37B), Salesforce, SAP, Microsoft, and Guidewire — the front-line record the MSF© system is built from. Brown University, Computer Science. Today: Venture Partner, Monsoon Venture Fund · Executive in Residence, Arizona Commerce Authority.
growth — Salesforce’s largest industry team in North America
average quota across her Oracle tenure
annual growth — Guidewire, insurance
Ready to trade guesswork for a system?
The next step is a conversation — about your company, your goals, and your timeline. Not a pitch.
The Partnership is application-based — we take on a limited number of founders at a time.