Install a durable sales engine.
Turn an inconsistent sales org into one repeatable revenue engine — installed across your team in a single, focused engagement.
Then kept running by a private, MSF©-trained AI advisor built on your own go-to-market plan — so the system doesn’t leave when we do.
25+ years scaling revenue · Oracle $2B→$37B · Salesforce · SAP · Microsoft
When your number is different every quarter and you can't say why — and it's been that way for some time — you have a foundational sales problem.
Built for the PE lifecycle.
A PE event is when your revenue engine gets scrutinized hardest — but whether it reads as an asset or a liability is being decided long before the deal, and long after.
Diligence-ready.
When investors look under the hood, your revenue engine should strengthen the story — not surface the risk. Make the sales org a reason the multiple holds.
Thesis-ready.
Give the team the system it needs to execute the plan your sponsor underwrote — a repeatable motion that hits the number, quarter after quarter.
One system, installed across your team.
MSF© equips your executives and managers to lead the motion — it strengthens your sales leadership, it doesn’t work around it.
Install the system.
A focused engagement that installs the MSF© system with your executives and sales org — one shared motion, end to end.
Equip every person.
Your team keeps their MSF© deliverables and gains a private, MSF©-trained AI advisor that reasons in your framework — licensed per person.
Align & sustain.
30- and 60-day executive and manager follow-ups lock in adoption, consistency, and momentum after the sessions end.
A focused, on-site or virtual engagement — efficient, so you never take the team out of the field for long.
The system doesn't leave when we do.
Most advisors hand you a binder and move on. MC5 installs a motion your team runs on its own — and equips every person with a private, MSF©-trained AI advisor that reasons in your framework and your own go-to-market plan. The engine keeps running, and keeps sharpening, long after the sessions end.
Start with the system. Scale into a partnership.
The Sales Intensive.
A fixed-fee, scoped engagement — executive and/or sales-org tracks, with 30/60-day follow-ups. Your team keeps the deliverables; the AI advisor continues per person, so the system keeps working after the sessions end.
The Growth Partnership.
For companies ready to go further, MC5 continues on shared upside — revenue share and/or equity — so our incentives stay aligned with your growth over time.
Most companies begin with the Sales Intensive; some grow into a longer-term partnership. Structure and terms are shared in a scoping call.
MSF© isn’t theory. It’s the operating system distilled from 25+ years scaling revenue at Oracle, Salesforce, SAP and more — the same playbook, now installed inside your company.
CEO · Data & AI company · after going through MSF©.
Led by Jane Sorenson Herthel
“I didn’t build MSF© in a classroom — I built it in the field: running complex global pursuits for companies like Chevron, and standing up global sales teams from scratch after a $200M acquisition. In every ambiguous, high-stakes situation, I was after the same thing — the common denominator beneath every complex B2B win. MSF© is the system I distilled from it.”
25+ years carrying and scaling revenue at Oracle ($2B→$37B), Salesforce, SAP, Microsoft, and Guidewire — the front-line record the MSF© system is built from. Brown University, Computer Science. Today: Venture Partner, Monsoon Venture Fund · Executive in Residence, Arizona Commerce Authority.
year over year growth — Salesforce’s largest industry team in North America
average quota across her Oracle tenure
annual growth — Guidewire, insurance
Ready to install the system?
The next step is a 30-minute scoping call — a conversation about your team and your timeline.