SCALE SMARTER
GROW FASTER
WITH MC5 ADVISORY

Strategic Advisory & Proven Systems to Scale, Optimize and Thrive!

Sign Up Now!

As a CEO and Founder,
Do you have any of these challenges?

  • Are your ICP's not getting back to you?
  • If you have revenue currently, is your revenue in subsequent quarters unpredictable?
  • Do your prospects not want to take the next step with you?
  • Is the time to close longer than you would like?
  • Is your market moving away from your product/offering?
Learn More
Join the Program

About Me

Jane Sorenson Herthel

0

Years Experience

0

Millions of Dollars Sold of New Revenue

As the CEO and Founder of a newly funded company or even a small business gaining some momentum with revenue wins, you are looking for that Go-To-Market “magic” to accelerate your company and prove to your investors and board that you have the sales process and can execute a plan to scale.

But do you?

In 2023, I left a career of over 25 years in the highly competitive B2B software industry where I had an extensive track record of leading teams that closed multi-million-dollar deals. I decided to focus on helping smaller companies with their Go-To-Market sales strategies. Since then, I’ve had the opportunity to be an Executive in Residence for the Arizona Commerce Authority to advise Founders and help them as they navigate their next phase of growth. Furthermore, I am a Venture Partner with Monsoon Venture Fund I that invests in companies based here in Arizona. It has been an amazing journey and I look forward to working with new Founders.

Read More
Jane was one of my sales leaders at a young start-up. She had a "get-it-done" attitude and thought outside the box in a fast paced start-up environment. Her strategic thinking abilities and sales process experience are top-notch.
Jay Maloney VP SALES
Jane is an elite GTM Leader, providing repeatable frameworks and strategies that yield results that move the needle for every stakeholder but most importantly for the customers that we are fortunate to serve. Jane's servant leader approach creates a great selling culture that makes the GTM profession fun and rewarding. Whether a start-up or a mature business looking for a refreshed strategic approach, it is worth considering adding Jane to elevate your GTM strategy.
HANNES EGBERS GTM Leader
Jane is an accomplished executive with deep expertise in sales and organizational development strategy. She is an outstanding EIR (Entrepreneur in Residence) at the Arizona Commerce Authority whereby she mentors and provides executive coaching to founders. In this program she advised small start up company founders on their sales strategies and provided sage advice on the various ACA panels and that was well received and invaluable. We are honored to have Jane a part of our mentor community.
MELISSA LAMSON Executive Vice President Venture Development and Innovation Strategy at Arizona Commerce Authority
As a member of the 2024 Venture Ready Accelerator, initially, Jane was appointed as our Executive in Residence (EIR). The relationship may have started there but it organically blossomed into something much more significant. Jane not only provided sound advice and coaching on positioning and focus, she dove into AlgoFace headfirst. She took ownership of the relationship with our key partner and to this day continues to support and drive these efforts forward.
Andrew Bart CEO & Cofounder @ AlgoFace
I worked with Jane in the past during software selection and implementation. She was really customer focused, listened to our needs and provided outstanding support and problem solving skills. I really enjoyed working with her.
Francisco Buitron SVP Supply Chain and Operations
Jane was an effective sales leader whom I worked with at Cyence (a cybersecurity startup acquired by Guidewire Software). I worked with her as a leader of the product development team. She led the sales team to position the Cyence offering in a new way to a new market which ended up with big results, a multi-year multi-million dollar contract with one of the world’s leading specialty insurance carriers. It was a pleasure working with Jane and her team to land this marquee customer.
Akin Dirik Software Technologist and Advisor

Solution:
The MSF© Course Program

The Multifaceted Sales Framework© (MSF) draws on over 25 years of sales‐industry success. This proven methodology empowers founders and sales leaders to create new go-to-market plans or validate existing ones.

Click to Preview the Program

The Program includes:
10 Week Course,
Weekly live Consulting Sessions,
One year Access to The Community!

The Multifaceted Sales Framework© (MSF) consists of 8 deliverables culminating in an actionable execution plan:

  1. What and Why Key Statements
  2. Target Profile Map
  3. Customer Journey Map
  4. SWOT Analysis
  5. Elevator Pitch
  6. Product Description
  7. Target Pricing for Offering
  8. Timeline for Execution
Sign Up Now!

Why Partner with Jane and
MC5 Advisory?

  • As a CEO and Founder, you will have a CLEAR EXECUTION PLAN that can be communicated to your investors and board.
  • As a CEO and Founder, you will have MEASURABLE OBJECTIVES that are established as a baseline to leverage and make adjustments as required.
  • As a CEO and Founder, you will be able to FUTURE PROOF YOUR SALES PROCESS by having established a foundation on which your sales process may evolve to become more successful over time.
Sign Up Now!

MSF© Targeted Measurable Benefits

Click below to learn more about each of these potential Revenue improvements.

By identifying your best target market you will be more successful in targeting the right customer in the first place.

By clearly crafting your fundamental “Why” messaging and determining your correlated value, revenue per transaction increases.

With a clear understanding of why customers are a good fit for your offering you become more efficient in identifying the best customers with which to engage.

Having better quality opportunities in your pipeline increases your odds of closure. Furthermore, having a clearer understanding of why the customer wants your offering ensures clearer alignment for them to complete the transaction.

By fostering better alignment, qualification, and momentum with your prospects the length of time spent with your prospects is shortened.

By aligning the buyer and seller on value early it ensures stronger qualification and reduces losses due to misalignment and focusing on the wrong opportunities.

By increasing your win rate, shortening your cycle length and finally improving deal size (because the value is properly identified and mutually agreed upon) the sales velocity of your business accelerates.

By focusing on the right customer your dollars are spent more efficiently.

Scale Your Business Quickly and Increase Your Revenue

Start now to increase your revenue and achieve your  revenue goals!

Sign Up Now!

© 2025 All Rights Reserved.

Join the Program
Join the Program